Selling in a Recession
There is no denying that it’s tough to be a sales professional right now. Budgets are tight, companies need to maximize their return on investment and everyone is increasingly selective about how they spend their money. The real question is what are you doing to ensure that when there’s money to be spent that it’s spent with you?
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The Fudgsicle Principle
I recommend your management team act like a Fudgsicle – that is to say, be consistent all the way through. Your management team’s behavior sets the tone for the entire corporation. So, it better be consistent, predictable and true to your core values.
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